Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. It’s rare to have a job title that no one else shares. The King ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

DIfferentiation is your ability to be big and together. Source: Cdd20/PIxabay Being quarantined with my wife and kids for three weeks has tested my personal and relational skills. In this past month, ...

Infor’s strategy for differentiating their business from competitors like SAP and Oracle is to be more industry focused. That industry focus, in turn, supports a truly differentiated approach to ...

Variety is the spice of life. But there is something innate within us all that seems to oppose this principle. Call it a function of the reptilian brain, or simply a subconscious bias, but the fact of ...