The author of the first textbook in Social Psychology, William McDougall, who served on the faculties of Oxford, Harvard, and Duke University, wrote that: “We may fairly ascribe the incapacity of the ...

We’re facing a crisis of customer centricity. Most companies recognize customers as the necessary focal point of business operations, but the philosophy tends to fall apart in the execution. To bridge ...

The e-bike business is exploding with options for every type of rider. People’s behavior is harder to understand than ever. Sure, people are more willing to share. They’re more willing to write about ...

The ability to articulate your values is a struggle for many people. It is not that they are without values, but being able to convey what is important to them can be difficult. Nevertheless, everyone ...

In the recent event "How Delivering Against Consumer Core Values Will Help Drive Business Growth," experts share how to understand and tap into customer values. Demographics don't tell the whole story ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Sigmund Freud liked cigars. However, he observed that love ...

Merchants can help improve customer acquisition, conversion, and retention by understanding the role customer values play in purchase decisions. Pairing an understanding of customer values with data ...

Another thought-leader in redefining value is Jed Emerson. After working as the director of a venture philanthropy fund in the 1990s, he was acutely aware of what he later called the “bifurcated value ...

From opposition to bans on harmful substances like cigarettes and sodas to widespread resistance to the COVID vaccine, the work of public health has long faced these moments of rejection. What can ...