Optimus Prime is transforming and rolling out into Third Impact with the upcoming new Transformers x Neon Genesis Evangelion ...

A truly impressive collaboration has arrived from Takara Tomy with the Transformers x Evangelion Synergenex Series figure ...

Hasbro has unveiled its next wave of Transformers Takara Tomy Team-Up Series action figures which includes the MPG-20 Style ...

Hasbro is bringing back a fan-favorite and deep cut Transformers Takara Tomy release with the arrival of Nucleon Quest Super Convoy. This figure was once a toy store exclusive black-and-silver repaint ...

Remember that awesome transforming robot built by the one-man wonder Kenji Ishida? Well, apparently Takara Tomy took notice of it after videos of the robot went viral last year and is developing its ...

At the recent Beyblade World Championships, I was able to sit down and talk with Fumihiko Takahara at Takara Tomy about why their toys have such long-term appeal. Starting off with Beyblade, I wanted ...

Takara Tomy, a popular Japanese toymaker, will soon release its AI smart speaker that can easily copy a person's voice using deepfake. This smart home gadget is perfect for parents who want to read ...

Capcom and toymaker Takara Tomy are teaming up for a new line of Transformers toys based on Street Fighter 2. The toyline, which will hit Japan in May 2018, mashes up Ryu, Ken, Chun-li and M. Bison ...

The Poke Ball and Master Ball yo-yo ice cream maker costs 2640 JPY each. That would be approximately $17.30. When you purchase one, it’ll come with the ice cream maker, a spoon, a string for the yo-yo ...

Forbes contributors publish independent expert analyses and insights. Ollie Barder covers Japanese pop-culture and gaming from Tokyo. With these two companies being arch-rivals in Japan, this kind of ...

Takara Co., Japan's No. 2 toy maker, and Tomy Co., the third-largest, said Friday they have agreed to merge March 1 next year. Under the agreement, Tomy will be the surviving company, with Tomy ...