Problem/solution commercials work, IF they’re structured properly. They won’t work if the problem doesn’t seem real. The order in which we build our spot is important. Remember, you’re speaking to an ...

You have an idea you keep coming back to. You’ve sketched the product in Notion, bought the domain, maybe even told a few friends. On good days, you’re convinced it’s the thing that finally gets you ...

The problem-solution paradigm has become a cornerstone of patentability in Europe. Drafters interested in protection in Europe by direct filing or via PCT consequently need to cultivate a flexible ...

Jim Rohn, an American author, once said, “To solve any problem, there are three questions to ask yourself: First, what could I do? Second, what could I read? And third, who could I ask?” These are ...

Consider someone who’s perfectly content with their office chair. It’s not ergonomic, it doesn’t have lumbar support, but it works. Then, during a meeting or a visit to a friend’s office, they sit in ...

The world is a pretty complicated place. Just think about all the moving parts it takes to get sliced bread delivered, regularly, to your local grocery store and then apply that to every facet of life ...

Have you ever seen a product or service and thought to yourself, “What in the world?!? Who would want that?!?” I have. Mostly those websites offering to take care of your pets after the apocalypse, or ...