First impressions stick. It’s obviously an overused cliche, but it’s a cliche for a reason. People remember how you make them feel the first time you meet them. Did you make them feel uncomfortable?

Pitching a business before age 30 can feel like showing up to a final exam while still learning the class. You may have the idea, the energy, and the social media handle already locked down, but ...

An elevator pitch is a technique for condensing what you want to say into 30 seconds, right?” Since the name comes from the short time spent riding an elevator, many people likely interpret it as an ...

An elevator speech is a quick and effective way of getting someone’s attention, and getting them to see things your way.

As a small-business owner, generating revenue is your responsibility, so along with all the other challenges you face in business, you also have to invest time and effort into securing clients. One ...

Generic messaging, awkward over-familiarities, convoluted messaging - aggressive sales pitches never seem to end. But, despite their bad reputation, a good sales pitch can actually make a buyer's life ...

In the agriculture and energy industries, it’s tempting to hit “send” on a press release whenever there’s anything new to share. But if you want to build lasting media relationships and secure ...