In 2026, W will publish a monthly roundup of the best beauty products that launched recently—genuine game-changers you should ...

From mood-setting blush to whimsical braids, backstage beauty veterans Romero Jennings and Lacy Redway predict the biggest ...

New year, new beauty routine.

Celebrity hair and makeup artists share the top products to make it into their kits in 2025. Use them to plan your New Year’s Eve glam and refresh your beauty regimens in the new year. ByJessica ...

We may receive a portion of sales if you purchase a product through a link in this article. With such an enormous range of beauty and skincare products (celeb-backed or otherwise) released each month, ...

In 2025, it felt like beauty launches were hitting our desks faster than ever before. There were new skincare formulas powered by beauty buzzword ingredients like exosomes and peptides; multitasking ...

It's like you don't even have anything on.

Nearly 3,000 new products and 60 new brands are available, and a reimagined in‑store experience and beauty events help guests discover what's new and trending.