Add Yahoo as a preferred source to see more of our stories on Google. Image Credit: Philip Lange/Shutterstock. Some cars just look “right.” Balanced, elegant, and timeless. That visual harmony is ...

What do Apple, National Geographic, Pepsi, Toyota, and Twitter all have in common? They all use the golden ratio in their logo designs. Use of the golden ratio leads to a natural look even in the most ...

When it comes to design, the golden ratio is mostly bullshit. Though designers sometimes use it, there’s just no proof people prefer that precise spatial ratio in their buildings, interfaces, or art.

The Golden Ratio (GR), often denoted by the Greek letter phi (Φ), is a mathematical ratio commonly found in nature, art, and architecture. This irrational number, approximately equal to 1.618, has ...

I’ve been fascinated with this premise for years now, and this week I saw this popular graphic pop up yet again: I’d seen this graphic debunked, but it wasn’t particularly rigorous, so I decided it ...

I've been fascinated with this premise for years now, and this week I saw this popular graphic pop up yet again: I'd seen this graphic debunked, but it wasn't particularly rigorous, so I decided it ...