Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Despite the fast paced changes in online marketing, there is a still a need and desire for email marketing and potential for success when a campaign is conducted with thought and planning. This ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Email marketing success can be easy to achieve if you know what steps to take. Online marketing has become a huge business and email marketing has particularly been heavily relied on in recent years.

For the people who keep saying email is dead, your inbox must be a lonely place to hang out. For most, though, it’s overrun with emails from brands trying to get your attention, whether you asked for ...

Email marketing is an essential component of a comprehensive digital marketing strategy. It provides a direct line of communication with customers, allowing businesses to deliver personalized content, ...

With social media, paid advertisements and content tailored by algorithms everywhere, email marketing remains a leading channel, as it is always strong, personal and achieves profits. WLNWEmailNews ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found ...

Internal resource is the biggest barrier to email marketing success for a brand, 38% of those questioned by the Direct Marketing Association said, with budget being named by 26%. The research for the ...

Everest offers marketers a fully integrated solution to build, test, measure, and optimize email campaigns Platform includes best of 250ok, Return Path, and BriteVerify, plus all-new capabilities ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Running a small business involves managing various critical ...