Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Join host University Innovation Alliance CEO Bridget Burns for an episode of the Innovating Together Podcast about the diffusion of innovation in higher education and the upcoming 2024 UIA Summit.

At its first meeting, the Roundtable identified the need for a public workshop that will feature presentations and discuss strategies regarding the diffusion of innovations, with particular emphasis ...

Forbes contributors publish independent expert analyses and insights. New data from Arizona’s Universal Education Savings Account program has been released, and Mount Hot Take is already erupting. In ...

Citations: Jain, Dipak C., Suvit Maesincee. 1995. Diffusion of Innovations in Thailand: Role of Infrastructure and Communications. Sasin Journal of Management. (1)1-13.

How can we measure the impact of agricultural research and innovations in a world that is rapidly changing and facing climate-related challenges? The agricultural sector in Ethiopia has seen sustained ...

Notwithstanding Plato’s 2,400-year-old proverb, necessity alone is not the mother of invention. It also requires opportunity. An individual’s likelihood of becoming an innovator reflects parental ...