I lead a business where the customers are the owners. That is not a philosophy. It is a structure. And it changes every ...

Personalization builds loyalty. Shallow segmentation isn’t enough. Customers expect relevant experiences that reflect who they are and how they interact with your brand. AI improves retention. AI can ...

Since ChatGPT was released nearly three years ago, individuals and companies have experimented with reactive AI, composing AI prompts to create articles, tables, translations, to-do lists, and ...

Cenkusha is a technology company that provides the organizational nervous system and structural backbone that modern ...

Customer retention is more than a buzzword—it is a proven driver of sustainable growth and profitability. Sounds like common sense? Think again. Customer churn is on the rise. Yet, while many ...

What makes customers return to businesses they love? This question has fascinated me throughout my career in customer service. Recently, my team and I surveyed over 1,000 customers to uncover exactly ...

Across service companies worldwide, functions like Sales, Professional Services, and Technical Support are converging on a common goal: Customer Success (CS). Increasingly, CS is recognized not only ...

Customer expectations are evolving faster than most CX strategies can keep up. In 2026, speed, personalization, and seamless human-AI collaboration will define the brands customers trust and stay ...

Google is testing the ability to automatically assign a “New Customer Value” in “New Customer Acquisition (NCA)” campaigns — without the advertisers’ consent amid pushback from agencies supporting ...