Google’s AdMob has launched two new immersive ad formats – Trial Run Ads and Interactive Interstitial ads. Currently in beta, Interactive Interstitials show on Android and iOS apps and Trial Run Ads ...

Forget Android, Apple and Google are now bringing their ongoing rivalry to an entirely new medium - advertising. Though Apple is new to the ad game, it plans on making a strong play with its upcoming ...

Facing a backlash from developers, AdMob is backing off its decision to pull out of services that allow iPhone application developers to plug into multiple ad networks to monetize apps. In June, AdMob ...

AdMob’s new app-level setting offers more control over ad experience and performance, though the default opt-in signals. AdMob is rolling out a new app-level setting that controls high-engagement ads ...