Ads could remove the sting of Xbox Game Pass price hikes, but will it be worth it?

Kotaku's sale marks the latest in a slew of gaming site divestitures as publishers struggle to monetize. Why it matters: That dearth of ad dollars reflects a broader paradox. Gaming commands massive ...

Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display ...

Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and ...

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Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Until recently, YouTube had two options for ads. You could deal with them, or you could pay the ...

Xbox Cloud Gaming's rumored ad-based tier is reportedly real and could launch later this year. That's according to Windows Central, which followed on from a report that said Microsoft started testing ...

TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...

Sohu's Q1 results were in line, but guidance shows ongoing declines in both advertising and gaming, reflecting a challenging business environment. The stock trades at less than 50% of net cash, but I ...

Xbox Cloud Gaming service is limited to players who have Microsoft’s game pass subscription, but the company reportedly has plans to offer non-subscribers access paid for by advertising. Bringing ...

CEO Rui Chen emphasized a pivotal year for Bilibili, highlighting the achievement of the company’s first GAAP net profit in Q4 2024, driven by strong growth in advertising and mobile games. Q4 revenue ...